Occam’s Razor
My last week article was about KPI selection. I found a really good article about the same thing by Avinash Kaushik, he's article was titled as Occam's [...]
Celebrate in boardroom with performance monitoring KPI’s!
Measuring cross channel digital marketing is basically fairly simple. You can produce loads of data form digital elements and draft a figures in excel. Getting a [...]
Case 2
Case Study 2 Objective: Reduce time delays and cost of administration to de-risk marketing and enable better decision making using KPIs. This international company has set up [...]
Case 1
Case Study 1 Objective: Speed up the delivery of business critical marketing analytics to enable pro-active marketing. This international mobile phone company engages a full service marketing agency [...]